In a time when fashion is more about intention, Onitsuka Tiger and Versace get together to look at something more natural: movement, power, and the poetry of the body in motion.
The Onitsuka Tiger x Versace collaboration, which starts on April 2, is more about duality than contrast. The campaign has a raw, kinetic energy that comes from Frank Lebon’s camera work. It shows where discipline meets decadence and precision meets bold sensuality.
The TAI-CHI Sakura, which is a new version of Onitsuka Tiger’s old trainer silhouette, is at the heart of it. The design comes from the brand’s Innovative Factory in Tottori, Japan, and it shows off the quiet skill of Japanese craftsmanship, which is enhanced by Versace’s unmistakable style. The end result is a trainer that feels both solid and expressive, with a shape that flows but is still very noticeable.
More than just a collab, this partnership is an extension of Versace’s ongoing conversation about embodied identity, where strength and softness, structure and freedom can coexist without shame. Each frame of the campaign shows a tension that is very modern: controlled but wild.
Available exclusively at Versace Kuala Lumpur Pavilion and online, this is a drop that speaks to those who move with purpose — and dress like it.
Read also: Onitsuka Tiger x Versace: When Japanese Craft Meets Italian Glamour
