Precision met presence in Kuala Lumpur as ICE-WATCH introduced its latest innovation — the Bewatch Chrono collection — at an intimate yet vibrant launch event in Ampang. Hosted at Time Zone Sales and Service Center, the gathering drew media, tastemakers, and loyal partners for a first look at the brand’s renewed direction.
The evening was made even more memorable with the appearance of founder Jean-Pierre Lutgen, who joined the Malaysian team in celebrating a collection that signals a confident return to the modern male consumer.
At its core, the Bewatch Chrono is a study in restraint and refinement. Designed for men who value clarity and control, the chronograph line pairs structured dial layouts with subtle contrasts—delivering visual impact without excess. Powered by reliable Miyota movement and crafted with a lightweight polyamide case and silicone strap, each piece is engineered for everyday wear with elevated intent.
With six distinctive variations, the collection transitions seamlessly from work to weekend, echoing a lifestyle that demands both versatility and style. Discover the collection in-store or online at ice-watch.com.my/collections/bewatch.
Read also: Time, But Make It Chic: ICE-WATCH’s Playful New Era Arrives in Malaysia
