Beauty discovery is getting a major digital makeover. L’Oréal Malaysia has launched House of Beauty 2026, the country’s first creator commerce festival, bringing together 13 powerhouse beauty brands, Meta, Shopee and more than 700 creators and affiliates at PARKROYAL COLLECTION Kuala Lumpur.
Running from 7 to 8 September, the two-day experience explores how beauty lovers increasingly discover, trust and shop through content creators and social platforms. From Lancôme and Kiehl’s to CeraVe, La Roche-Posay, Maybelline New York and Kérastase, the event brings some of the biggest names in beauty under one roof.
At the heart of House of Beauty is the Beauty Creator Club, giving creators access to brand expertise, beauty education and earning opportunities beyond the event itself. Meta supports content creation, while Shopee connects creator influence directly to commerce.
And for the social-first generation — including fans who love discovering the next beauty obsession online — the message is clear: beauty trends are no longer just found at the beauty counter; they’re happening in your feed, livestream and community.
With livestream programming continuing into 9 September, House of Beauty signals a new chapter for Malaysia’s beauty creator economy — where discovery, education and shopping meet.
Beauty lovers and creator-culture enthusiasts, this is one event to have on your radar. Head to PARKROYAL COLLECTION Kuala Lumpur from 7–8 September to experience L’Oréal Malaysia’s House of Beauty, with livestream programming continuing through 9 September. Discover your favourite beauty brands, connect with the latest creator trends and see how the future of beauty shopping is taking shape.
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