Two British designer brands, Thames London and Fred Perry have partnered up to create a uniquely fetching set of rags. Energised by the industry’s never ending need to both nurture new talent and recognise heritage, the collection has come to fruition with a nod of respect from one generation to another.
“I was bored of skating in T-shirts, so I started wearing Fred Perry polo shirts and I guess they noticed. I love the silhouette. I’ve always liked what they do and how their clothes have been re-interpreted by so many different cultures and I always thought ‘I would love to see my logo on that’,”
Blondey McCoy, Thames founder and British artist.
The collection features the iconic Fred Perry shirt reworked with a bold pink stripe synonymous with the 1990s. Tonal all-over prints of the Thames signature ‘T’ feature throughout the line. The same branded pink design features on an oversized cotton sweatshirt. The iconic taped ringer T-shirt swaps its original Laurel Wreath embroidery for the outline of the Thames logo in a bang-on 50/50 hybrid. The lightweight sports jacket adopts the same Fred Perry blue, its silhouette looking back to the traditional windbreaker whilst dual-branded sweatbands(!) and a leather tennis shoe complete the collection, seeing tennis-whites clash with a bold, retro green. The Fred Perry x Thames autumn collection has been available worldwide from August 25, 2017 and it can be found at Fred Perry Pavilion KL.
Another Fred Perry’s collaboration collection with Amy Winehouse Foundation for Autumn/Winter 2017 is also available now at Fred Perry outlet at Suria KLCC.
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