adidas has recently launched its new membership program, adiClub, in Malaysia, with aims to enhance the consumer experience and unlock the best of adidas. With the launch of adiClub, adidas welcomes consumers into a community that always gives back while allowing them to enjoy members-only benefits when they track their progress with the brand.
During the adiClub official launch at adidas Brand Center Sunway Pyramid on Sep 14th, adidas created a tangible consumer experience journey to immerse attendees in the usage and membership levels of the program. Attending the launch was the members’ first taste of the adiClub benefits; with an invite to a members-only event and the beginning of adiClub points collection. Activities such as running, ping pong, boxing, basketball and cycling, illustrated how having an active lifestyle allows you to garner adiClub points. Attendees were then able to unlock the power of points collected by redeeming vouchers during the event, symbolising the rewards claimable within the membership program.
Registration for adiClub is FREE, with instant benefits upon registration as members immediately access Level 1. Members will also uncover various rewards as they unlock and explore the four tiers of adiClub membership. To level up, members can earn points through purchase, tracking their progress with the adidas running and training apps and even by actively participating in events hosted by adidas.
As members unlock the next stages of their adiClub journey, they will discover a variety of rewards such as premium access to the adidas running app, early access to upcoming products up to a week prior to the launch date and member only products for the first 30 days of select launches. On top of that, members will also unlock experiences like never before with the Golden Tickets.
In recent years through the pandemic there has been a big growth in the active community through the rise in demand for virtual workouts. As such, applications like the adidas Running and Training apps have become essential in the self tracking and monitoring of independent training within the fitness community. Through the apps, many people around Malaysia have integrated into a community built on a mutual passion for sports, products and style.
adiClub strengthens the connection between these unique groups and the brand to help challenge and elevate your active lifestyle experience. The in-app integrated premium access provides training sessions for any member that is registered on adiClub, creating a conducive space for members to grow together with a community of consumers that share the same drive, passion and knowledge to grow and rise to unlock their next level.