Japanese beauty brand Shiseido is entering a new era in slow-ageing beauty with the global debut of its NEW ULTIMUNE Power Infusing Serum, powered by 30+ years of research and the breakthrough Power Fermented Camellia+ technology. But the excitement doesn’t stop there — Thai actor and rising Asian icon Win Metawin has been officially named Shiseido’s first-ever Southeast Asian “Friend of SHISEIDO”.
As the face of Shiseido Thailand for several years, Win now steps into a larger spotlight alongside Gingle Wang (Taiwan), Lee Se-Young (Korea), and Tamannaah Bhatia (India) as part of the new Asia-Pacific “Friends of SHISEIDO” family, representing the brand’s belief in Freedom of Age — a mindset rooted in confidence, expression, and timeless beauty.

In early 2025, Win Metawin will attend Shiseido’s Global ULTIMUNE Launch Event in Tokyo — a celebration of beauty, innovation, and the future of skincare.
The Power of ULTIMUNE: Backed by Science & Nature
The new ULTIMUNE is not just skincare — it’s a science-backed ritual for the skin. It helps regenerate skin four times faster and reduce aging factors by over 50%, thanks to cutting-edge research involving Memory T cells (CD4 CTL). These discoveries offer a revolutionary approach to aging — not just preventing it, but slowing it at a cellular level.
The serum is powered by Camellia seed extract, enhanced with Japanese bio-fermentation techniques, and enriched through upcycling nearly every part of the Gotoh Island camellia plant — petals, leaves, seeds, and oil — in line with Shiseido’s dedication to sustainability.
Shiseido celebrates this momentous launch with “The Gift” — an interactive, immersive brand experience rolled out at exclusive mega outposts across Asia-Pacific. At the center of it all? The beautiful Hanatsubaki Camellia flower, symbolising the rebirth and resilience of the skin.
Guests will experience:
- Ingredient & innovation showcases
- Art-meets-science installations
- Skin consultation zones using the Shiseido Skin Visualizer, a contactless mirror that offers personalised skincare insights through a proprietary Skin Vitality Index

The new ULTIMUNE Power Infusing Serum is now available at all Shiseido stores and online at www.shiseido.com.my. Experience the new generation of slow-ageing skincare today — and see your skin’s potential fully bloom.