What does it mean to I WILL? Step into a world of confidence, magnetism and self-excellence as Armani beauty brings its I WILL fragrance pop-up to Suria KLCC from 23 September to 4 October 2026.
Inspired by a fresh vision of masculinity and fronted by British actor Jonathan Bailey, I WILL takes centre stage with an immersive olfactory experience designed to reveal the fragrance’s addictive signature.
I WILL is an intense, magnetic trail of rich, dark vanilla — an addictive signature that lingers with enduring depth. Inspired by Giorgio Armani’s legacy of determination and creative vision, the fragrance captures the spirit of men who move forward with conviction, embracing self-made achievement and shaping their own future.
Beyond the scent, visitors can channel their inner authority at the cinematic Paparazzi Photobooth, inspired by Hollywood’s most iconic moments. Purchase the fragrance and make it truly personal with complimentary bottle engraving.
Guests can also unlock exclusive rewards, including a complimentary fragrance trial kit upon joining Armani beauty and completing a fragrance consultation, plus a sweet treat after completing the pop-up journey.
Armani beauty I WILL Pop-Up
Centre Court, Suria KLCC
23 September – 4 October 2026
10am – 10pm
Read also: Armani Beauty’s “Holidayrama” Steals the Spotlight This Festive Season
