L’Oréal Paris Launches Voluminous Panorama Mascara with a Night of Women’s Empowerment

(from left) Ankit Porwal, General Manager Consumer Product Division of L'Oréal MYSG, Mathilde Tallin, Cultural Manager of Alliance Française de Kuala Lumpur, Jaren Ong, Marketing Director of L'Oréal Paris MYSG

Get ready to bat those lashes with panoramic drama! L’Oréal Paris has unveiled its latest innovation, the Voluminous Panorama Waterproof Mascara. The launch goes far beyond a product reveal, emphasising the brand’s unwavering commitment to women’s empowerment and celebrating individual worth.

Held at the Aurum Theatre in The Exchange TRX, the launch event was a visual feast, mirroring the sophisticated elegance of L’Oréal Paris itself. Guests enjoyed an opulent red carpet walk and exclusive product trials, all while experiencing the transformative power of the new mascara. The Voluminous Panorama Waterproof Mascara promises to widen eyes by 1.4 times, delivering clump-free, smudge-proof wear for up to 24 hours. It’s the perfect tool to create dramatic, show-stopping lashes that tell their own story.

Guests were also treated to a cinematic night with an exclusive screening of “Divertimento,” a film by Marie-Castille Mention-Schaar. The film screening was in collaboration with the Alliance Française de Kuala Lumpur (AFKL), perfectly embodied L’Oréal Paris’s iconic tagline, #BecauseYoureWorthIt. The brand encourages women to embrace their inner beauty and individuality, challenging stereotypes and redefining narratives. The Voluminous Panorama Waterproof Mascara is just one tool to help you express yourself with confidence and authenticity.

The L’Oréal Paris Voluminous Panorama Waterproof Mascara is now available on Shopee, Lazada, L’Oréal Paris’s Official TikTok Shop, alongside Watsons and Guardian outlets across Malaysia.

All pictures courtesy of L’Oreal Paris Malaysia.

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