Glamorous Cannes Experience: L’Oréal Paris Launches Colour Riche Intense Volume Matte Collection in Kuala Lumpur

Following its highly acclaimed debut at the Festival de Cannes, L’Oréal Paris recreated the Cannes experience in Kuala Lumpur by hosting an immersive event at the Aurum Theatre at The Gardens Mall on June 7th, marking a remarkable milestone for L’Oréal Paris with the official launch of its coveted Colour Riche Intense Volume Matte Collection on the glamorous red carpet.

This exceptional occasion not only marked a pioneering moment but also showcased the brand’s commitment to delivering luxurious and vibrant beauty products to the discerning Malaysian audience. Guests were treated to an unforgettable evening, immersing themselves in the world of L’Oréal Paris and experiencing the allure of Cannes right in the heart of Kuala Lumpur.

Through L’Oréal Paris’s latest innovation, the Colour Riche Intense Volume Matte Collection, a unique blend between science and makeup through high-performing technologies, desirable textures, and powerful colours has been unveiled. With its advanced formulation, this collection offers customers highly pigmented hues and a luxurious powder matte finish that lasts for an impressive 16 hours. Infused with the nourishing properties of Hyaluronic Acid, these lipsticks not only deliver intense colour payoff but also provide optimal hydration, ensuring that your lips remain supple and moisturised, even in the face of everyday pressures.

The all-new L’Oréal Paris Colour Riche Intense Volume Matte Collection will be available at all Watson and Guardian outlets and on Shopee, Lazada, and L’Oréal Paris’s Official TikTok Shop.

Read also: L’Oreal Paris Rewards Its USA Consumers through ‘Worth It Rewards’ Program