L’Oréal Paris launches a first-in-mass for beauty, multi-category “Worth It Rewards” loyalty program for its USA customers. Offered across the brand’s four categories – CosmeticsHair ColorHair Care and Skin Care – the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities.


Upon joining the program, members are offered exclusive benefits such as – a welcome package, a birthday present, access to accelerated points promotions and coupons.

On the “Worth It Rewards” site, members can easily link their pre-existing, retailer loyalty cards, allowing for automatic point collection at check-out when purchasing L’Oreal Paris products. They can also upload receipts directly on the site to receive their points. Members earn five points for every dollar spent on L’Oreal Paris products and can redeem points on everything from retailer gift cards and magazine subscriptions and consultations with beauty experts. The program also allows their members to enjoy the beauty in giving back and donate points to the organizations of L’Oreal Paris’ Women of Worth honorees.

Cover image: lorealparisusa.com/worth-it-rewards

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