Coach launches Coach Airways, an immersive pop-up experience at Freeport A’Famosa Outlet in Malacca. Spanning 4,198 square feet inside an actual aircraft, this immersive retail concept embraces Coach’s iconic New York spirit and innovative nature. It offers customers the chance to explore and shop from a specially curated Coach collection.
The space, which blends Coach’s design language with nods to the ’70s era of air travel, features a cockpit and retro-styled passenger and lounge cabins adorned with signature Coach touches. A remarkable retail cabin showcases all-gender ready-to-wear, bags, and travel accessories, inspired by the expressive fashion sense of the next generation.
Coach Airways also includes the Coach Café, where visitors can indulge in artisanal coffee and refreshing beverages. This experiential endeavor reflects Coach’s commitment to creating captivating and interactive experiences for its audience.
To create an immersive experience, Coach will be launching a special collection called the Coach Airways Collection. This exclusive line will feature a range of stylish items, including t-shirts, a leather passport case, a wheeled carry-on luggage bag, and a field tote. Additionally, there will be a selection of travel accessories such as luggage tags, pouches, and small wallets, all adorned with a limited-edition reinterpretation of Coach’s iconic Signature design.
Coach Airways opens daily from 10.00am to 10.00pm and is located at FAO Airplane, Freeport A’Famosa Outlet, Jalan Kemus / Sempang Ampat, 78000 Alor Gajah, Melaka, Malaysia.