Coach Celebrates The Opening Of Coach Play Singapore Shophouse with a Star-studded Lineup

Coach recently hosted a grand opening celebration for its first bespoke concept store in Asia, Coach Play Singapore Shophouse. The event was attended by a number of high-profile celebrities and friends of Coach. Notably, South Korean actor Lee Soo-hyuk headlined the event along with other local and regional stars such as Lawrence Wong, Jeanette Aw, and Yongsin Wongpanitnont. The evening was filled with glitz and glamour as guests enjoyed the festivities and explored the new store.

Glenn, Carrie, Jeanette, Lee Soo Hyuk, Lawrence, Iman
Phei Yong, Eyka Farhana, Lee Soo Hyuk, Hakken, Jane Lau, May Ho

This opening marks a significant milestone for Coach as it expands its presence in the Asian market. The Coach Play Singapore Shophouse is an exciting new addition to the fashion scene in Singapore and is sure to attract many customers in the coming months.


Coach Play Singapore Shophouse is an immersive concept store that blends contemporary luxury with local charm. It is the first Asia location in a new series of stores inspired by the house’s New York spirit and the community’s character. Divided into six rooms, each with a unique theme, the store invites interaction and discovery. The Coach Play Singapore Shophouse includes a retail space, the first Coach Café in the world, a vintage store with innovative customisation experiences, and an immersive digital room.

Coach Play Singapore Shophouse
Coach Station
Coach Vintage
Coach Vintage

Coach World Art Experience
Coach Lounge
Coach Cafe
Coach Cafe – All American Cheeseburger
Coach Cafe – Dream It Real S’mores

The Coach Play Singapore Shophouse is located at 5 Keong Saik Road, Singapore with the following opening hours.

Coach Play Singapore Shophouse Opening Hours

  • Monday to Sunday
  • 10am – 10pm

Coach Cafe by Brawn and Brains Coffee Opening Hours

  • Monday to Sunday (Closed on Wednesdays)
  • Day Menu: 9AM – 3PM
  • Dessert Bar: 6PM – 9PM

Read also: Crafting a Circular Future: Coach Launches Coachtopia – A Sub-Brand for Collaborative Creativity