Forget Pimp My Ride. How About Pimp Your Phone?

Taking our obsession with customisation and craftsmanship and applying it to the most-used accessory: mobile phone, Anya Hindmarch launches “Pimp Your Phone”, a new collection for AW18 in which the custom leather phone cases can be adapted to be used with either a shoulder strap or wristlet. You can then make your phone your own with a host of charms, leather stickers or envelope purse stickers.

Scroll through to see what it takes to “Pimp Your Phone” with Anya Hindmarch.

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Options include sizes to fit IPhone 6, 7, 8 and X in fine tumbled or snake-print leather in a rainbow of colour options including neon orange and crinkled metallic. All styles are lined in suede with side slots so that you can add detachable charms.

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Choose from bright and bold colour ways in smooth or tumbled leather.

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Choose from a host of fun oversized charms such as the cherry or smiley tassel in shiny naplak.

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Add a mouth and eyes sticker along with a pair of hands to create a fun character. Or simply add an envelope purse sticker to keep your cards in.

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Pimp Your Phone unlocks a variety of different combinations, built in store and taken away at the time of purchase or created online using the Pimp Your Phone tool.

Pimp Your Phone launches in UK stores and online starting mid-May and in Japan stores from mid-June.

Read also: Anya Hindmarch Fall 2017 Collection Unfolds A Winter Tale