Cole Haan, the iconic American lifestyle brand & retailer, has recently launched a gender-neutral Generation ZERØGRAND Sneaker. Inspired by the next generation of professional talent who relentlessly work for what they believe in, the new Generation ZERØGRAND Sneaker collection is crafted to empower this younger audience to stand up, step out & leave their unique mark on the world.

Cushioned with Cole Haan’s proprietary Grand innovation for ultimate comfort & zonally engineered to maximize airflow & support, the Generation ZERØGRAND Sneaker with Stitchlite™ pushes materials beyond the limits, making it comfortable and versatile for any occasion. The outsole helps absorb pavement & provides a restorative spring to your step, while the one-piece tongueless upper design with alternating eyelet lacing system work in harmony to help lock in support. Additionally, Generation ZERØGRAND with Stitchlite™ is the lightest ZERØGRAND style Cole Haan has made to date.

The new Generation ZERØGRAND Sneaker will be available at Cole Haan stores in Malaysia starting July 2019. Men’s and women’s silhouettes are offered in multiple colorways and retail for RM599. Generation ZERØGRAND with Stitchlite™ will be the first of many launches to comprise the Generation ZERØGRAND Collection for a culture in evolution.

Visit the official site www.colehaan.com for more information and collections preview.

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