Local women’s activewear brand, Liberty Active celebrated its first anniversary with the launch of their #JUSTBEautiful campaign which debuted on International Women’s Day! Check out the campaign video which showed with their very own customers; women who personify the meaning of #JUSTBEautiful and the founders rocking Liberty Active in their daily lives.
#JUSTBEautiful is a campaign that aims to help women see the beauty in themselves, just as they are. Women are often told they are ‘too much’ or ‘too little’ of something and a change is needed to lead them one step closer to perfection. #JUSTBEautiful is about looking unapologetically at the present and appreciating the power of just being. Being alive, being strong, being healthy, being themselves.
But it doesn’t stop there. #JUSTBEautiful is also about learning to accept other women in their differences and similarities because when like-minded women come together with a common purpose, nothing is beyond their reach.
The #JUSTBEautiful campaign will carry through the year and Liberty Active’s exclusive first-anniversary collection will be released next month, April 2018! If you saw the video, you might have a sneak peek at what’s to come. We can’t wait to see what they have in store!