In line with the upcoming Malaysia Day celebration, and to remember Grab as a homegrown brand, the brand is inviting Malaysians and other passengers to join in the Malaysia Day celebration. Aptly named ‘Proud to be Malaysian,’ the campaign aims to cultivate a sense of nationalism and patriotism. Inspired by Dr Sam’s timeless song, ‘Saya Anak Malaysia,’ Grab has given the song its own twist, and are surprising and delighting their passengers with a free ride, in exchange for a few lines of Grab’s version.
Lucky passengers who get the ‘Proud to be Malaysian’ cars and are willing to sing will also receive a special Malaysia Day themed goodie bag from Grab.
Here’s how to enjoy a free ‘Proud to be Malaysian’ ride:
Step 1: Download the Grab app from the Apple App Store and/or Google Play.
Step 2: Select the GrabCar icon and enter your Pick-up and Drop-off points.
Step 3: Book the ride. If your car is the ‘Proud To Be Malaysian’ car, you can choose to pay for the ride by singing Grab’s ‘Saya Anak Malaysia’ song!
Step 4: Enjoy your free ride!
As part of their dedication to the cause of safety, Grab drivers can connect to the nearest police station in the event of an emergency with just a touch of a button via the PDRM button on the driver’s app.
Another feature that is readily available on the app is the ‘Share My Ride’, feature which enables passengers to share their journey with friends and family – informing them of their whereabouts or their approximate time of arrival. This feature serves as a live tracker and provides their loved ones with peace of mind knowing that they arrived safely at their destination.
Grab’s other safety features like a personal accident insurance policy that covers both passengers and drivers, and to top it off, also pioneered a project whereby 100 GrabCar vehicles driven by selected female drivers were equipped with an in-car CCTV camera to enhance the safety of both passengers and drivers.
Other initiatives Grab has taken to protect its drivers is to provide training programmes to ensure drivers are able to manage emergency situations such as national disasters and also when their safety is threatened.
Visit grab.com for more details about Grab’s safety efforts and the Malaysia Day themed cars.
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