Disney Launches Create 100 to Celebrate 100 Years of Storytelling

Disney has launched Create 100, a global celebration of creativity marking 100 years of Disney storytelling. The initiative features artworks, items, and experiences inspired by Disney stories and characters from renowned visionaries and next generation talent.

To kick off the campaign, Disney worked with Virgil Abloh Securities to reveal a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art in London. The life-size piece was commissioned by Disney and designed by ALASKA ALASKA.

Additional artworks, items, and experiences will be revealed over the summer. The contributions feature everything from musical elements to comic books to recreations of iconic movie props and more from renowned talent such as Beyoncé, Christian Louboutin, Swarovski, Lang Lang, Tommy Hilfiger, and Vik Muniz.

Malaysian visual artist Red Hong Yi, known as “the artist who paints without a brush”, will join the local creative community as part of Create 100 to produce a special item in honor of Disney’s 100th anniversary. She will be joined by next-generation bead artist Danielle Soong, who will also produce a piece to mark the occasion.

The proceeds from Create 100 will benefit Make-A-Wish®, a nonprofit organization that grants wishes to children with critical illnesses. For more than 40 years, Disney and Make-A-Wish have granted wishes together for more than 150,000 children worldwide.

For more information about Make-A-Wish America, visit wish.org, and for more information about Make-A-Wish International, visit worldwish.org.

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