Coca-Cola Unveils Win Metawin as First ASEAN Brand Ambassador for ‘A Recipe for Magic’ Campaign

Coca-Cola has unveiled Asian superstar, Win Metawin as its first ASEAN Brand Ambassador for the brand’s latest captivating campaign, ‘A Recipe for Magic’. The campaign is set to cast a spell on shared meals, celebrating the delightful human connections that blossom when people gather around the table.

Driven by Win Metawin, the Coca-Cola ‘A Recipe for Magic’ campaign aims to ignite people’s desire to not only savour delicious food and drinks, but also to create unforgettable, magical moments with family and friends through dining experiences that bring people together.

Win Metawin is a self-professed foodie, and he will collaborate with Coca-Cola to unveil his own ‘Recipe for Magic’ to fans and the larger community through various engaging activities, which include an online film, various social media activations and interactions, and a variety of media engagements.

The ‘A Recipe for Magic’ campaign will make a splash in the Southeast Asian market, showcasing Win Metawin’s infectious charm across Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.

To learn more about the campaign, follow Coca-Cola on Facebook and Instagram, or visit

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