One of Malaysia’s favourite milk brand since 1968, Goodday Milk is championing a series of virtual, tech-driven initiatives to celebrate this Ramadan and Hari Raya amidst social distancing. Following their attempt to host the nation’s biggest virtual moreh session on 22 May 2020, Goodday Milk has launched another digital Raya initiative – ‘Selamat Selebraya’ – a WebAR based (web-based Augmented Reality technology, without the use of an app) 3D celebrity house visit experience. Using the WebAR technology, consumers will be able to bring “virtual celebrities” to life for “house visits” during Hari Raya celebration, adding an element of excitement to Raya celebrations.
With Goodday Milk’s latest digital initiative, Malaysians will get a unique opportunity to celebrate Raya this year with the nation’s top celebrities including singer Andi Bernadee, Mark Adam, and artist Elfira Loy right in their own houses – making this the first ever WebAR based AR artists experience campaign.
The WebAR technology enables a user to click a link on their smartphone, give access to their phone camera and get a virtual realistic 3D model of their favorite celebrity to appear in their homes. The user can walk around the celebrity, take pictures with the celebrity and even make the celebrity perform a song and wish them and their family for Raya. The mix of virtual augmentation on reality is an experience that will bring a smile to everyone’s faces as it is easy to use and intuitive and doesn’t require them to download any app to relish a celebrity visiting their homes. Imagine having your idol serenading to you and only you!
Goodday Milk has also announced a creative photo challenge for consumers with exciting rewards to make their Raya even more memorable. From 25 May to 21 June 2020, you just need to take a photo via Selemat Seleb-raya WebAR with the chosen AR artist to express your best creativity, then upload it with hashtag #GooddaySelamatSelebraya and tag @goodddaymilk on Instagram feed or Goodday Milk Malaysia on Facebook wall, to join the contest and win some duit Raya. Every week, 5 lucky winners with the most creative photos will get to win RM500 cash each – totalling up to RM10,000 cash prize.
For more information on the ongoing campaigns and promotions, visit facebook.com/gooddaymilkmalaysia.