Royal Sporting House (RSH), the leading distributor and retailer for sports, golf, active lifestyle and fashion products opened its 59th store at Sunway Velocity Mall. Located on the third floor, the new 2,844 square feet space introduces a brand new layout, eye catching window display, new fixtures and signages, and a new store format with an improved presentation that is easy to navigate to create an atmosphere that is both inviting and stimulating.
The new look marks a significant departure from all the existing regular RSH stores in Malaysia. The industrial-styled open ceilings, grey pelmets and walls as well as concrete flooring were decidedly chosen to reflect a modern but tough and sporty feel, which reflects the brand. The striking all-black painted interior and shoe wall display now give the store an entirely new look. Along with updating its new look and feel, RSH also streamlines the shopping experience for consumers in a more organized layout so that they can navigate the store easily and faster.