What makes a gift truly special?
Perhaps it is not the sparkle, the price tag or even the moment it is unwrapped. Perhaps it is the feeling behind it — and the memories it carries long after the holidays are over.
For Ferragamo Holiday 2026, the Italian luxury house puts that feeling front and centre with “The Joy of Loving”, a cinematic campaign celebrating family, connection and the beauty of things made to be cherished.
At its heart is a simple idea: love is worth holding onto.
A Holiday Story About Love
Rooted in Ferragamo’s own family history, the campaign reflects a legacy built across generations.
From founder Salvatore Ferragamo’s creativity and ambition to his wife Wanda’s role in continuing the family legacy, Ferragamo has always been shaped by the people behind the house.
Creative Director Maximilian Davis brings that sentiment into the Holiday 2026 campaign, imagining fashion not simply as something to wear, but as something that can be loved, kept and eventually passed down.
Because the best luxury pieces are never really “just fashion”.
They become part of your story.
Kris Jenner Takes Centre Stage
Directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi, the campaign opens with none other than Kris Jenner.
Playing an imagined director, the iconic matriarch reflects on the relationships that have shaped her life before introducing a cast of real families and loved ones.
And this is where Ferragamo’s festive story becomes particularly personal.
From siblings and partners to mothers, daughters and chosen family, the campaign captures intimate moments that feel wonderfully real.
Among the faces featured are model and activist Paloma Elsesser and her brother Sage, The Womack Sisters, Bar Italia with drummer Jezmi Fehmi and Ch’lita, actress and director Joan Chen with her daughter Audrey Hui, acting coach Nancy Banks and her son Benny Buckley, as well as Sofia Testino and her beloved dog Syko.
Different relationships. Different stories.
One shared feeling: the joy of loving.
Fashion Made to Be Loved
Of course, no Ferragamo holiday story would be complete without the house’s signature creations.
The campaign brings its festive glamour to life through some of the season’s hero pieces, including the iconic Ferragamo Hug Bag and Ferragamo Cara Bag.
Shoes take their place in the spotlight too, from satin pumps finished with crystal-embellished Gancini ornaments to the timeless Vara ballerina and dazzling golden stiletto sandals.
They are statement pieces for the holiday season, but Ferragamo’s message goes deeper than occasion dressing.
These are pieces designed to stay in your wardrobe — and, perhaps one day, in someone else’s.
The Luxury of Holding Onto What Matters
In a season often filled with wish lists and last-minute shopping, Ferragamo offers a softer perspective on luxury gifting.
The most meaningful gifts are not necessarily the ones that simply impress.
They are the ones that become memories.
A handbag carried to a first celebration. A pair of shoes worn on an unforgettable night. A treasured piece eventually passed from one generation to the next.
That is the spirit behind Ferragamo Holiday 2026.
Because trends may come and go, but love has always been timeless.
And this holiday season, Ferragamo reminds us that some things are simply worth holding onto.
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