In celebration of the theatrical release of Illumination’s Minions: The Rise of Gru in theaters on July 30, Levi’s and the Minions have teamed up for a special collaboration.
Set in the 1970s, Minions: The Rise of Gru tells the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled.
In that spirit, available at KLCC and Pavillion Bukit Jalil’s Levi’s® Tailor Shops, the collaboration features an array of original Minions artwork inspired by styles of the ’70s and ’80s that fans can use to customize jeans, Truckers, tees, and sweatshirts. Each graphic comes courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. It’s a way to add a delightful twist to your favorite Levi’s pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, “I Did My Best,” “Ba Na Na” and “100% Evil.”
Along with Levi’s Tailor Shop, patches with the exclusive designs are available for transforming your Levi’s jeans and Truckers into stylish works of Minion art. Every Levi’s Tailor Shop will also get its own Minions customisation look for the collaboration too. And to cap it all off, there will be a custom video spot created by the Illumination team featuring the Minions unleashing their mischief in Levi’s denim throughout a Levi’s® store.
The Levi’s x Minions: The Rise of Gru customisation offering is now available at KLCC and Pavillion Bukit Jalil Levi’s Tailor Shop.