SHISEIDO Launches “From Life Comes Beauty” Campaign to Celebrate Its 150th Anniversary

Shiseido, the leading Japanese beauty brand, celebrates its 150th anniversary with the launch of a campaign “From life comes beauty”. The campaign has been launched since June 1, conveying the brand’s enduring focus on life as the essence of beauty and its ongoing pursuit of uncovering the mechanisms that connect beauty and life, together with the global launch of three limited-edition products that were realised from the brand’s unique Life Science research.

The three limited-edition products individually symbolize “Heritage,” “Living Innovation,” and “Future,” to signify the brand’s past, present, and future. Their designs use an arabesque motif featured on wrapping paper created in the Taisho era (1912–1926) by Sue Yabe, a member of the design department at that time. Using 3D software, that original design was turned into a three-dimensional form, then photographed from a variety of angles and used to decorate the containers and outer cartons. The designs express the dynamism of life that opens up a new future while harnessing the assets of the past bearing 150 years of history.


SHISEIDO Eudermine Revitalizing Essence 150th Limited Edition

Launched in 1897, Eudermine was formulated using the most advanced Western pharmaceutical technology of the time and marketed as “high-grade lotion,” gaining popularity as “Shiseido’s red water.” Over the years, the formulation was continually improved, until the launch of the current Eudermine Global in 1997 to mark the centenary of Eudermine’s creation.

This limited-edition product features Shiseido’s original arabesque design and prismatic colors that express a bright future, on a reproduction glass bottle based on the original from the time of Eudermine’s launch in 1897. The recyclable glass bottle and outer carton made of FSC-certified paper create a special packaging that is befitting for the 150th anniversary as well as a sustainable and beautiful future.

Living Innovation: 

SHISEIDO ULTIMUNETM Power Infusing Concentrate III 150th Limited Edition

SHISEIDO’s best-selling serum, the ULTIMUNE Power Infusing Concentrate has received 224 beauty awards worldwide. It was renewed in the summer of 2021 based on the concept of “The LifebloodTM” as an approach to further enhance your inner defenses, needed now more than ever in this time of heightened awareness of the importance of healthy-looking skin.

Featuring original ImuGenerationRED TechnologyTM, the revolutionary formula resists various concerns for a smoother, more resilient look with your radiance recharged, while at the same time preserving your skin’s beauty now, and into the future.


SHISEIDO ULTIMUNETM Future Power Shot 150th Limited Edition

ULTIMUNETM Power Shot features ImuGeneration 150 TechnologyTM, an evolution of ImuGenerationRED TechnologyTM based on the concept of “The LifebloodTM”. Designed to defend skin against the severity of the future environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place.

Enriched with naturally derived ingredients, the texture is lighter than ever before, absorbing quickly into the skin and promoting your unique “beauty circulation” to bring out your beauty potential.

In conjunction with its 150th anniversary celebration, Shiseido Malaysia has launched an art installation, the ‘Crimson Cloud’, at the Centre Court, Pavilion Kuala Lumpur, a collaboration with Malaysian artist Pamela Tan. Happening from 30th June – 9th July, the installation aims to inspire and enrich society through beauty and appreciation of aesthetics through art. What’s more? You can stand to win a bottle of Ultimue (50ml) by just taking a picture of yourself in front of the art installation and upload the photo to your Instagram with hashtags #ShiseidoXCrimsonCloud and #ShiseidoMalaysia – make sure you set your profile public. So don’t forget to check it out and join their celebration with amazing deals and activities!

To learn more about Shiseiso’s 150th Anniversary campaign, visit or follows their instagram @shiseido for more updates.

Read also: Shiseido Future Solution Infinite LX Treatment Primer: A Dual-purpose Primer with Skincare and Makeup Benefits