Since 1873, Levi’s 501 has never gone out of style. Next year, this iconic Levi’s 501 jeans will be celebrating its 150th anniversary. Button fly, straight leg, Red Tab may be the foundational blueprint, but each year we will see a new, slightly re-interpreted fit of the original 501. This year, the Levi’s 501 jean perfectly captures that late ‘90s vibe with a more relaxed fit through the seat and leg – and even a little slouchy.
To celebrate the 501 Day which falls on May 20 – and to help launch its latest iteration in Asia, the 501 ‘90s – Levi’s has partnered with five visionaries across South East Asia who each perfectly embody the spirit of the Original 501, and possess a unique perspective that embraces the change needed to inspire growth and personal evolution. Featured in the campaign is Indonesian artist and illustrator Diela Maharanie, Malaysian model and embroidery artist Sheena Liam, Singaporean rapper and songwriter Yung Raja, Thai makeup artist extraordinaire turned Thai silk advocate Pearypie, and Filipino model, actress and all around creative Issa Pressman. To capture the voice and spirit of South East Asia, each visionary will add their flair to a single pair of Original 501 jeans which will travel across five countries from one visionary to another before culminating in the 501® Day event in Thailand, where the final artwork will be revealed to the public.
While the Travelling 501 will be unveiled in Thailand, Levi’s Malaysia has been celebrating the 501 day in their own way, with food, music, and ArtJam session together with Malaysia’s visionary Sheena Liam who lent her creative outlook to the campaign, bringing her signature embroidery art to The Travelling 501.
Armed with a needle and thread, Sheena weaved her art onto the Levi’s 501 as the canvas, combining her love for both fashion and art to create something wonderful to celebrate self-expression on 501 Day.