H&M Announces A Collaboration With Japanese Cult Brand Toga

In early June, H&M announced a unique collaboration with the Tokyo-based independent luxury label TOGA. The TOGA ARCHIVES x H&M collection will comprise exciting reimagining of TOGA’s archival hits for men and women, with contemporary twists.

“Fashion is a great way to express your interests immediately and non-verbally. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” says Yasuko Furuta, founder and creative director of TOGA.

Founded in 1997 by Yasuko Furuta, TOGA has gained critical acclaim and a devoted international fanbase for its experimental takes on wardrobe classics, defined by a genderless, fiercely individual approach to fashion. Yasuko Furuta has built her brand on playful but cool pieces that explore sensuality in unusual ways, and this collection is true to her founding mission of exploring new ideas that become future standards.

TOGA favourites hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring are all at play in the TOGA ARCHIVES x H&M collection.

For women, classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing; meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear.

For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.

The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and at hm.com from September 2.

Read also: Discover All the Looks from Simone Rocha x H&M Collection