New York-based fashion company Coach has just released its Coach 1941 Fall 2016 ad campaign, which shot in Brooklyn against the best views of New York City’s skyline, captures the Fall 2016 collection’s feminine and tough mood.
The campaign features designs that debuted at the men’s and women’s fashion shows, shot by the renowned Steven Meisel, styled by Karl Templer and art-directed by Baron & Baron.
Pieces featured in the campaign include workwear-inspired patchwork, varsity jackets, tea dresses and oversized shearling coats, as well as the Rogue bag, a new Coach 1941 design featuring studs, rivets and patchwork, designed by Stuart Vevers, the Creative Director of Coach.
He explained, “Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941—and they’ve both had 75 years of swagger in pop culture. I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury.”
The campaign will be launched officially worldwide in August. For more information, head on to Coach Malaysia official website for more detail.