Charles & Keith, the go-to fashion destination for stylish urbanites, releases a new campaign called #IAMWHOIAM, to explores talent and style, empowering individuals to live vicariously and embracing what sets them apart.

The campaign features profiles of passionate and dynamic individuals, each embodying a theme they love personally, from art, design motion, music, fashion, film, to photography.

#IAMWHOIAM celebrates inspiration in a creative and vibrant fashion through a series of snippets which highlights their distinct styles. Let’s take a look at these three selected individuals from Malaysia for their unbridled zeal in the fields they choose to pursue.

1. Elizabeth Tan

Malay-singing Chinese sensation, Elizabeth Tan entered the public sphere when her ukulele covers on YouTube first went viral, but she has always been musically inclined.

Having recorded her first children’s album at the age of four, she has since explored pop, rock, jazz and even electronic dance music (EDM). Her eclectic musical talent holds no bars for Elizabeth to express herself further in edgy separates, statement accessories and the perfect smokey eye.

2. Lenna Lim

Malaysian artiste Lenna Lim won over the judges of the Miss Chinese International Pageant in 2012 and snagged the 2nd runner-up title with her quick wit and effortless charm.  The former music student later ventured her love of performance through acting and starred in 2015’s horror flick The Noise as well as the currently running TV series, Unchained Fate.

3. Sharifah Sakinah

Sharifah Sakinah was determined on becoming an actress at an early age and lives an incredibly active lifestyle that developed the body it took for the industry. This then evolved into a lifelong dedication to health and fitness. She is now a renown star recognised for her commitment to her craft, most recently in the critically-acclaimed film Pekak. She also runs her own fitness project @fitnessakinah, leading workout sessions throughout the country.

The #IAMWHOIAM campaign extends further to a social media contest from November 1 to 15, 2016, where customers can take a picture in-store and upload it onto social media with the hashtags #IAMWHOIAM and #CHARLESKEITH_MY to stand a chance to win a year’s supply of Charles & Keith footwear.

The contest is valid at all Charles & Keith outlets excluding airports and outlets in Alamanda, Paradigm, Aeon Station 18, 1st Avenue, Cheras Leisure Mall and Vivacity Megamall.

To find out more about the #IAMWHOIAM campaign by Charles & Keith, head over to its official website, Facebook or Instagram.

Related: Charles & Keith Fall/Winter 2016: A Sneak Peek at the Collection