Four-time FIA Formula One™ World Champion, Lewis Hamilton is PUMA’s newest brand ambassador for its new performance proposition for men campaign, “24/7”.
Lewis Hamilton is the perfect embodiment of the 24/7 training proposition where the city itself can be the gym, track and stage all day. With his unending travels and insane schedule, he demonstrates just how necessary it is to have a wardrobe that performs from the gym to the street.
The “24/7” streetwear line is built to perform that feature a fusion of high-performance training technologies with streetwear styling to create the most flexible collection to date.
“For me, training is one of the most important aspects of my life, I don’t just do it to be
fit, but because my job requires me to. Before every race I need to be shedding pounds,
this completely makes the difference between winning and losing. I think it is so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am,” said Lewis Hamilton.