A well-formulated anti-aging serum can put you on the path to youth. And Chanel has just the ticket for you.

Inspired by the blue zones around the world, places where  where people live measurably longer lives, Chanel has recently introduced a new serum called Blue Serum.

Created to activate the skin’s youthfulness, the Blue Serum is formulated using three active ingredients from the blue zones around the coasts of Sardinia, Costa Rica, and Greece. These ingredients include green coffee, olives, and lentisks, all hold antioxidant properties.

Chanel’s Blue Serum with its three key ingredients is further explained as follow:

Green Coffee: Contains 70 times more antioxidants than normal coffee beans, serving as a great shield for your skin

Olives: Contains high levels of beneficial fatty acids to protect the skin

Lentisks: Greek lentisk is naturally rich in oleanolic acid to help restore the skin’s natural regenerative abilities

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How to apply?

Apply morning and evening to cleansed skin, prior to your existing serum or as a standalone serum.

Chanel’s Blue Serum is now available at Chanel Fragrance and Beauty Boutiques and Chanel counters at all leading departmental stores.

Related: Chanel Enters the Matte Lip Market with Rouge Allure Ink Liquid Lipstick Line