Sephora Malaysia’s First-Ever 3D Interactive Show Unveils the Future of Beauty

The holiday season is upon us, and Sephora Malaysia is taking the celebration to new heights with the launch of their ‘Unwrap Their Beautiful’ campaign. This innovative campaign features the first-ever 3D interactive showcase on the capital city’s largest 3D screens, inviting visitors to embark on a virtual journey of beauty and connection.

The 3D interactive show transforms spectators into participants, allowing them to dedicate personalised holiday wishes to their loved ones on the screens. This interactive feature fosters connections and shares moments of love and appreciation, making the holiday season truly special.

In addition to the captivating 3D show, Sephora Malaysia has also introduced an interactive game at their Fahrenheit88 store. Consumers can scan QR codes hidden within the store’s holiday displays to unlock virtual gifts and even turn them into reality by approaching any Beauty Advisors in-store. This seamless integration of technology into the physical store experience adds a touch of magic and excitement to the holiday shopping journey.

“With this campaign, we wanted to create a truly unique and memorable holiday experience for our customers,” said Valerie Foong, General Manager of Sephora Malaysia. “The 3D interactive show and the interactive game are just a few of the ways we’re redefining the way people shop and experience beauty this season.”

The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily from December 1st, 2023, to January 1st, 2024, at 8:30 PM. For more updates, visit Sephora Malaysia’s Facebook, Instagram, or website.

Read also: Sephora KLCC: Elevating Beauty Retail with a Dash of Innovation