Love Beauty and Planet Launches New Sustainable Initiative for a Greener Planet

Unilever’s hair care brand, Love Beauty and Planet (LBP) has launched a new sustainable initiative to inspire a planet-loving, clean beauty-conscious generation, one bottle at a time. This eco-friendly haircare brand has committed to planting a new tree for every bottle of LBP shampoo or conditioner sold from across their entire product range. This initiative is part of their ongoing commitment to sustainability that serves to restore and improve not only the lives of the people, but also the future of the planet.

As one of their many #smallactsoflove for the planet, this carbon-reducing initiative will see a new tree planted in Borneo for every bottle of LBP product sold. This is held in collaboration with APE Malaysia and will support the social enterprise’s reforestation efforts in the Lower Kinabatangan Wildlife Sanctuary to conserve the diverse flora and fauna of the unique rainforest.

To show love for your crown while also loving the diverse ecosystem of flora that is Mother Earth’s crown, the Love Beauty and Planet Blooming Colour Shampoo and Conditioner range is formulated to deliver healthy shine while protecting coloured hair with Murumuru Butter and Rose. This unique range encourages Malaysians to give a little love to themselves by choosing 100% natural ingredients for their hair, while also loving the planet with Love Beauty Planet’s 100% recyclable bottles.

The Love Beauty and Planet Shampoo and Conditioner range is available at all Watsons’ stores nationwide, priced at RM32.00 per bottle. Learn more about LBP’s one bottle, one tree initiative, as well as their sustainable range of products via the official website at Follow LBP’s social media pages at Facebook, Instagram and Youtube for more updates.

Read also: Love Beauty and Planet Partners with Watsons Malaysia for a Sustainability Campaign