Modanisa, the Turkish first international online shopping platform and pioneer in modest fashion is making Malaysia its first foray in Southeast Asia with the official launch of its website and app-based platform in Malaysia via a virtual event yesterday. Founded since 2011, Modanisa has presence in 140 countries, with 850 labels and over 75,000 products ranging from clothing, hijabs and accessories that are accessible via mobile app and online platform.

The virtual launch saw the presence of Mr. Kerim Türe, CEO of Modanisa, Mr. Mustafa Aydemir, Deputy Chairman of MÜSİAD Malaysia and Mr. Andrew Tan, Founder of Kuala Lumpur Fashion Week. “Modanisa.com turns 10 this year and what better way to mark this amazing milestone than with a grand debut in Malaysia via a virtual catwalk and some exciting discounts being offered to Malaysia’s online shoppers,” said Kerim Türe.

The virtual launch was marked with a catwalk showcasing Modanisa’s timeless fashion pieces through a virtual Modest Fashion show, featuring some of Modanisa.com’s labels by Malaysia’s much sought-after hijabstas and KOLs including Mira Filzah, Iman Troye, Dahlia Rizal, Fatin Noraishah Shafika and Kasha.

According to Türe, who’s one of the Top 50 Leaders of Islamic Economy, Modanisa.com is determined to capture this market offering the stylish modest fashion clothing line that exudes fun and elegance to discerning and fashion-conscious Muslim and non-Muslim women opting for a stylish and trendy look without having to compromise modesty.

“What makes Modanisa.com attractive is its accessibility. Without the hassle and back-breaking task of running in and out of retail outlets to put together their dream wardrobe, Modanisa.com customers can shop with ease from anywhere using the Modanisa app on mobile devices with instant access to 75,000 products from a comprehensive yet growing listing of 850 global labels,” he added.

Modanisa.com has an extensive product range which covers seven product categories ranging from general women’s clothing (dresses, suits, tunics tops, bottoms, loungewear and lingerie), evening wear (gowns, dresses, formal suits, skirts) to plus size clothing as well as sportswear (tracksuits, sweatsuits, leggings and bonnets) and swimwear. Modanisa.com also offers a wide selection of hijabs including scarfs, bonnets and accessories.

The wide selection of contemporary, high quality, timeless and sophisticated pieces is pegged at phenomenally affordable prices, making it accessible to Malaysia’s discerning, middle-class modest fashionistas and hijabistas. This is significant since modest fashion has trickled down from high-end labels to high streets.

Modanisa.com’s labels comprise newcomers to the industry as well as reputable and leading, global modest fashion brands including TUVA, BENIN, REFKA, TAVIN, Everyday Basic, Luvic and plus-size label ALIA – all private labels wholly owned by Modanisa.com.

To find about more Modanisa.com, visit modanisa.com or download the app on Google Play Store or Apple App Store.

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