H&M is set to launch a genderless line in collaboration with Swedish brand Eytys (loved by many for their chunky unisex footwear) early next year. The Eytys x H&M collection, which is slated to drop on 24th January 2019, will not only include unisex shoes, clothing and accessories for adults but also pieces for kids.
Centred around bottle green, school bus yellow, beige khaki, dark indigo among black and white, the straightforward fuss-free line pivoted on Eytys’ core DNA – unrestrained yet fashion-forward for all ages. The Eytys signature sole is featured on every shoe, just chunkier, while the apparels take on loose, boxy shapes. Each pair of shoes comes with a custom-designed box featuring a unique artwork by painter Zoe Barcza.
Also, anticipate snakeskin print, faux patent leather as well as supple suede interlaced with stiff cottons and comical graphics in silhouettes that never go out of style.
Eytys x H&M collection starts at RM89.95 for shirts, RM157.95 for footwear for adults while the kids’ apparels retail for RM64.95 and RM139.95 for kids’ sneakers. The collection will only be available at H&M Lot 10 as well as online.