Elle 70 Years of Style –
Celebrates 7 Decades with 7 Iconic Chic Dresses

ELLE, the leading international fashion brand marks its platinum 70th Anniversary this year! To celebrate its 70th year in fashion, ELLE held a “70 YEARS OF STYLE!” celebration party at Mid Valley Megamall Kuala Lumpur, on October 22, wherein they showcased the 7 iconic styles of black dress over the last 7 decades, and their Fall/Winter 2015/2016 Collection.

“Effortless chic is something that is achieved by playing with the fashion codes” – Tamara Taichman, leading Parisian stylist, artistic advisor of ELLE Boutiques

Pages from 70th Years of Style Book - LOW RESElle Boutiques unveils the 7 iconic black chic dresses which symbolize femininity, modernity and liberty, to commemorate each decade it has spent at the forefront of the fashion world.

From the full-figured, gently ruffled skirt that exudes femininity of the 40s, the charming knee-length dress, with a voluminous skirt harking back to the “New Look” with kimono-style sleeves of the 50s, 1960s’ box-style shift dress with bold, edgy lines and characteristic detailing, the flowing shirt dress complete with pussy-bow neck-tie of the 70s, the one-of-a-kind dress espousing sexiness and chicness of the 80s, the asymmetrical strapless dress that exudes a true 90s spirit, to the 00’s painstakingly crafted dress, a symbol of the Noughties spirit.

At the “70 YEARS OF STYLE!” celebration party, 7 stunning local female celebrities – Deborah Henry, Daphne Iking, Tracy Chung, Siti Saleha, Lynn Lim, Carmen Soo and Sazzy Falak took to the runway in Elle’s 7 iconic black chic dresses of the different decades, respectively, made it the climax of the night.

Elle Boutique also preview its Fall/Winter 2015/2016 Collection during the night!

In conjunction with the unveiling of the 7 iconic black dresses, Elle handbags has specially designed a Timeless Limited Edition, Classic & Chic Decades Clutch, comes in 7 colors, to accessorize and modernize the look from each decade, to be more fashionable today. But please be patient, as this limited edition Decades Clutch will only be available in November 2015!

7 clutches

Check out below for some photos taken at Elle’s 70 YEARS OF STYLE!” celebration party!