Following the successful debut of the initiative last year in Prague, Bata continues in its new fashion tradition by holding the Bata Fashion Weekend 2018 in Milan’s prestigious Palazzo Mezzanotte from April 28 to 29. This year, the whole venue centred on the concept “The Sound of Style” and featured an engaging combination of music, design and craftsmanship.

For two days, Palazzo Mezzanotte was transformed into a centre of fashion and design, and it offered several activities for the public such as fashion shows, shoe exhibitions, music performances and handcraft workshops. The venue also unveiled exclusive Bata collections like the global pre-launch of B-Flex – an extraordinary combination of technology, design and comfort, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.

Me & Comfortable With It

“Me & Comfortable With It”, which promotes healthy self-confidence while fighting against prejudice. The main idea is that nobody has to look like a model from a fashion magazine to be beautiful, special and comfortable with the person they are.

Young Designers Challenge 2018

The Bata Fashion Weekend also introduced the work of young designers from the prestigious Academy of Arts, Architecture & Design in Prague (UMPRUM) and the Politecnico Calzaturiero of Padua within the second edition of the Bata Young Designers Challenge. This year ́s talent contest was organized in partnership with the high-end Italian shoe manufacturer Kalliste and the iconic Czech crystal maker Preciosa.

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