adidas is hailing a new era of ‘running’ with the launch of its empowering new Faster Than_ campaign, inviting runners to give ‘Fast’ a new meaning, from speed and performance to a personal feeling of self-betterment.
Faster Than_ is backed by a comprehensive new trend study from adidas, which saw insights gathered from 6,000 runners across the world. The trend study states that 87% of runners run with a focus on personal betterment and transformation. The campaign acknowledges this fast-growing global movement within running, with the aim of inspiring more people to explore the positive effects of running.
The campaign reframes ‘Fast’ as a personal feeling, which is unique to whoever is experiencing it. With this in mind, adidas is shining a light on a range of empowering stories across the global running community – including 300lbs runner Martinus Evans, liver transplant survivor Ellie Lacey and marathon legend Kathrine Switzer, alongside Noah Lyles and Mo Salah.
adidas Faster Than_ social episodes go live on February 23, 2020, with these followed by the launch of the brand-new SL20 shoe featuring Lightstrike and the latest version of adidas Ultraboost 20 on February 27, 2020, at adidas.com.my and select retailers, priced at RM480 and RM780 respectively.