adidas is hailing a new era of ‘running’ with the launch of its empowering new Faster Than_ campaign, inviting runners to give ‘Fast’ a new meaning, from speed and performance to a personal feeling of self-betterment.

SS20 Faster Than

Faster Than_ is backed by a comprehensive new trend study from adidas, which saw insights gathered from 6,000 runners across the world. The trend study states that 87% of runners run with a focus on personal betterment and transformation. The campaign acknowledges this fast-growing global movement within running, with the aim of inspiring more people to explore the positive effects of running.

The campaign reframes ‘Fast’ as a personal feeling, which is unique to whoever is experiencing it. With this in mind, adidas is shining a light on a range of empowering stories across the global running community – including 300lbs runner Martinus Evans, liver transplant survivor Ellie Lacey and marathon legend Kathrine Switzer, alongside Noah Lyles and Mo Salah.

adidas Faster Than_ social episodes go live on February 23, 2020, with these followed by the launch of the brand-new SL20 shoe featuring Lightstrike and the latest version of adidas Ultraboost 20 on February 27, 2020, at adidas.com.my and select retailers, priced at RM480 and RM780 respectively.

adidas SL20 (RM480)
adidas Ultraboost 20 (RM780)

Read also: #Scenes: The First Adidas Brand Centre in Malaysia Opened Its Door at Sunway Pyramid