Paying homage to its humble beginnings, Kat Von D Beauty celebrates its 10-year anniversary with a super-limited collection of 8 products that are dripping in gold. Kat has curated a mix of products – from throwback favorites to new classics – for one can’t-miss capsule collection for the beauty obsessed.
Originally launched as a collection of four red lipsticks at Sephora (which sold out immediately), today Kat Von D Beauty has grown to over 350 SKUs sold in 35 countries, winning numerous industry awards along the way for product performance and innovation. Through it all, Kat’s core mission of delivering accessible, high performance, vegan and cruelty-free makeup remains the same.
Each packaging is an original artwork which she spent months creating for this 10th Anniversary collection like the beautiful, very limited train case below where you can store all your Kat Von D Beauty products.
More on the collection below!
10th Anniversary Tattoo Liner in Trooper Black (RM99)
An industry favorite – and one of the most awarded liquid liners – in exclusive gold packaging.
10th Anniversary Studded Kiss Crème Lipstick in Sante Sangre (RM95)
One of Kat’s favorite shades dressed up in collectible gold studs (only available on Sephora.my).
10th Anniversary Everlasting Glimmer Veil in Gold Skool (RM110)
A new, exclusive shade of Kat’s long-wear, weightless formula with a liquid-crystal finish.
10th Anniversary Metal Crush Highlighter in Gold Skool (RM155)
A single shot of gold-drenched shimmer that you can use anywhere to make a statement.
10th Anniversary Eyeshadow Palette (RM245)
16 bold, colorful shades in matte, metallic and shimmer finishes, with names inspired by the 10 campaign muses and limited-edition packaging featuring new artwork drawn by Kat herself in celebration of the 10th anniversary.
10th Anniversary Makeup Brush Collection (RM550)
The essential tools to help unleash your creativity with limited-edition gold-tone handles, from the Lock-It Edge Foundation Brush, Lock-It Edge Concealer Brush, Lock-It Precision Powder Brush, Lock-It Setting Powder Brush, and #2 Powder Contour Brush (only available on Sephora.my).
To celebrate the anniversary, the campaign features 10 muses of all backgrounds, ages and skin tones, who represent the many faces of Kat Von D Beauty. You can watch their individual stories here.
The Kat Von D Beauty 10th Anniversary Collection is available on 15th May at Katvondbeauty.com, Sephora.my, and in Sephora stores from 24th May 2018.
Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty