Kotex®, Malaysia’s leading Feminine Care brand, just brought fashion to sanitary pads with its Kotex® Limited Edition Batik, where function is not only matched by fashion, but where female empowerment sits at the heart of this initiative.
Kotex® Limited-Edition Batik offers an explosion of bold, vibrant, colourful designs featuring intricate motifs that represent Malaysian batik; modernised for young and trendy women.
The packaging features the creative designs of female artisans from Batik Boutique, a social enterprise focused on upskilling the Bottom 40 segment. This collaboration with Batik Boutique is yet another positive outcome of the Kotex® #SHECAN global movement which aims to empower young women to achieve whatever they set their hearts on.
“We have incorporated batik in a fun and vibrant way into our Kotex packaging to inspire young women to express themselves by embracing a positive attitude that ‘Period or not, She Can’. Feminine care products need not be conventional and plain, so we hope that these bold creations will also enable Kotex to distinguish itself further while injecting the element of fun and fashion into our sanitary pads,” said Frenissa Lagman, Marketing Manager, Kimberly-Clark.
“We are proud to be working with the amazing female artisans at Batik Boutique to further empower and enable them to showcase their creations to Malaysians. They perfectly embody the spirit of the Kotex #SHECAN movement and are an inspiration to girls everywhere.”
Available now in stores nationwide, the Kotex® Limited-Edition Batik pack comes with an essential fashion accessory – a stylish batik pouch designed exclusively for this limited edition.
To further celebrate and showcase the creative works of the artisans and the versatility of batik to a wider audience, Kotex® will bring to life the designs featured in its Kotex® Limited-Edition Batik range with an exclusive runway collection at the upcoming Kuala Lumpur Fashion Week (KLFW) taking place from 21- 25th August 2019.
The Kotex® #SHECAN movement has been driving societal change globally to help young women overcome period worries and gender stereotypes to emerge as champions and stand as equals in pursuing their ambitions.
In Malaysia, Kotex® kicked off the #SHECAN FUND in October last year to inspire more
young women and girls to make strides in areas where women are currently underrepresented, from arts to education, to entrepreneurship and beyond.