Function meets Fashion: Explore the Modernist Architecture-Inspired Braun Büffel Spring/Summer 2023 Collection

The latest Braun Büffel Spring/Summer 2023 campaign animation has been created by NYC-based 3D artist, Steven Baltay. The animation portrays individuals navigating a surreal landscape where seemingly lifeless objects come to life. Baltay is known for his hypnotic work that blends the real with the surreal, the logical with the absurd, pushing the boundaries between reality and the virtual world. He expertly merges the two realms to create a seamless experience. The animation showcases beautiful and complex 3D artistry that blurs the lines between reality and fantasy. Overall, this campaign animation is a stunning example of Baltay’s skill and creativity in creating surreal digital art.

The campaign is presented as a dreamlike interior world conjured as a manifestation of the design process – the coming-to-life of ideas in close consideration of Braun Büffel’s brand pillars – Explore, Experience, and Evolve.

Braun Büffel’s Spring/Summer 2023 collection is a manifestation of the design process, inspired by modernist architecture and exploring the relationship between design and function. The collection features meticulously crafted wearable pieces of art that showcase a strong dedication to leather-making, with eye-catching silhouettes and sleek, linear structures. The combination of architectural accents and luxurious leathers highlights a contemporary luxury design aesthetic, embodying a shift into experiential connoisseurship.

The collection features graceful curves and primary colour accents, with a show of versatility in key silhouettes through fabrication from luxe ultra-soft leathers to experimental textured leathers. The spotlight is on progressive styles, emerging materials, and advanced craftsmanship.

Get ready to explore and inflate your senses as the Braun Büffel Spring/Summer Preview Pop-Up comes to One Utama, from March 29 to April 9, shoppers can visit the pop-up store to get a sneak peek at the latest collection.

Located at the Ground Floor Luxe of One Utama Shopping Mall, the pop-up showcases the brand’s latest collections, offering exclusive discounts, free gifts, embossing service and delicious refreshments. Just by signing up for the event, members can enjoy an additional 10% OFF any purchase, stand to receive a limited buffalo keychain and win up to RM80 vouchers or a custom coaster at The Lucky Station vending machine.

For more information about Braun Büffel, visit

Read also: BONIA Celebrates ‘B-Rasa Sayang’ with Amelia Henderson This Raya