Secret Recipe and NITA Cosmetics Collaborate to Launch Cake-inspired Makeup Collections

For makeup aficionados looking to indulge in something truly luxurious, two brands have come together – Secret Recipe and NITA Cosmetics – have come together to present two exquisite makeup collections that are an absolute feast for the senses. Introducing the Classic Cake Collection and the Signature Cake Collection, each set featuring three sumptuous makeup offerings of two liquid lipsticks and a liquid blusher, these collections are inspired by some of Secret Recipe’s most scrumptious cakes. With shades that range from subtle nudes to boisterous bolds, these collections are sure to tantalise the taste buds of any makeup aficionado.

From the zesty freshness of a creamy cheesecake to rich chocolate decadence, the variety of flavours will satisfy any sweet tooth. These mouthwatering collections also come in retro-inspired packaging, housed in pink triangular-shaped cake boxes featuring lively illustrations.

The formulas of the products have been created to keep you looking exquisite all day long. The liquid lipsticks are based on NITA Cosmetics’ trademark lightweight, waterproof, and hydrating formula that easily glides on to leave a luscious and long-lasting pop of colour. The liquid blusher meanwhile, was created to be versatile and can be layered on for a more intense look or applied lightly for a natural-looking flush.

The Classic Cake Collection reinvents three of Secret Recipe’s most popular desserts into wearable makeup formulas. The set includes the Chocolate Indulgence mini-matte scented liquid lipstick that comes with an appealing chocolate aroma; the pink-hued Chocolate Cheese Berries mini-matte liquid lipstick; and the Crème Brulee Cheese mini gleam blusher, poised to leave you with a glazed flush on your cheeks.

Taking a cue from Secret Recipe’s hallmark cakes, the Signature Cake Collection translates the Decadent Tiramisu, Chocolate Odyssey, and Burnt Cheesecake flavours into a tiramisu-scented mini-matte lipstick; a cocoa-brown mini-matte lipstick, and a juicy peach-coloured mini gleam blusher.

The limited edition Secret Recipe X NITA Cosmetics collections are available at NITA Cosmetics’ online store, and retail at RM59.00 each. Grab them online at or visit for more information.

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