What does it take for a brand to earn royal distinction? For Swiss Watch, the answer lies in decades of quiet excellence—now crowned with a moment of regal recognition.
On 30 March 2026, Malaysia’s leading luxury watch and jewellery retailer was officially appointed Purveyor of Fine Watches and Jewellery to His Royal Highness, Sultan Sharafuddin Idris Shah of Selangor. The milestone was celebrated in refined fashion at an intimate ceremonial luncheon at Nobu Kuala Lumpur, Four Seasons Place, where industry insiders and esteemed guests gathered to witness history in the making.
More than a ceremonial honour, the Royal Warrant signals Swiss Watch’s enduring influence in shaping Malaysia’s appreciation for fine watchmaking. Backed by Valiram’s legacy, the brand has cultivated a reputation for curating world-class maisons while delivering a personalised retail experience through its network of dedicated Watch Experts.
Today, with 10 Swiss Watch boutiques and over 30 specialist stores spanning Malaysia and beyond, the brand stands as a cornerstone of the region’s horological landscape—serving both seasoned collectors and new enthusiasts alike.
The recognition arrives at a poignant time as Swiss Watch approaches its 25th anniversary. In celebration, a year-long series of exclusive campaigns and experiences is set to unfold, honouring a legacy built on craftsmanship, partnership, and passion.
In the world of fine watchmaking, where every second counts, Swiss Watch proves that true excellence is always timeless.
Read also: Swiss Watch Presents Art of Time 2025 — A Tribute to Time, Craft, and Passion
