Emina Empowers Teens with EGGA Programme and Launches Daily Matte Compact Powder

Emina, the teen’s cult fave skincare and cosmetics brand, has launched its EGGA (Emina Girl Gang Ambassador) programme in Malaysia. The programme aims to provide a positive impact through self-development classes for the participants to recognize their Authentic Beauty.

The EGGA programme was created to motivate and challenge its members to take on a mission to achieve goals and eventually enjoy the rewards. The programme includes self-development classes, free products, gifts, pocket money, fun gatherings, staycation, exclusive invitation to Emina product launches and more!

The first batch of EGGA Malaysia 2023 was announced on July 15, 2023, and it includes 50 teens who were selected from almost 900 applicants. The selection process included a series of beauty-related tasks, offline and online forum group discussions, and content creation challenges.

To further commemorate the day, Emina also launched its Daily Matte Compact Powder, an extension to its highly raved Daily Matte Series. The compact powder is specifically made for active teens with a healthy-matte and smooth finish that feels lightweight but has amazing staying power up to 8 hours. It is formulated with a UV filter SPF 25 PA++ to protect the skin from sun exposure, Oil Control Agent to withstand sebum, and comes with a practical cushion making it perfect for daily and on-the-go use.

Emina’s products are now available online and offline at Watsons, Shopee, and Tiktok Shop, with teenage-friendly price tags. Visit Emina’s social beauty playground on Instagram to stay updated on the fun activities and attractive offers at @eminacosmetics_my, and Tiktok on @eminacosmeticsmy.

Read also: Indonesia’s Leading Teenage Skincare and Cosmetics Brand ‘Emina’ Debuts in Malaysia