The Longines Master Collection 2026 has arrived in Malaysia, unveiled through an exclusive Home of Eleganceshowcase at Kuala Lumpur’s historic Yap Ah Shak House.
Bringing together media and guests, the immersive evening celebrated the redesigned Longines Master Collection, a signature collection that has represented the Swiss watchmaker’s expertise and timeless elegance for more than two decades.
First introduced in 2005, the collection enters a new chapter with an expanded selection of timepieces for both women and men. Its refined lineup spans elegant three-hand models and sophisticated complications, including a moonphase chronograph and, for the first time, a monopusher chronograph inspired by Longines’ pioneering wrist-worn chronographs of the early 20th century.
The collection’s modern expression is complemented by new case and bracelet designs, intricate barleycorn patterns and expressive dials across a range of sizes, balancing contemporary refinement with the collection’s established character.
Underneath the elegance lies Longines’ commitment to precision. The automatic timepieces are equipped with movements featuring a silicon balance-spring, designed to enhance precision and longevity while resisting normal temperature fluctuations and magnetic fields. These models are backed by a five-year guarantee.
At the Malaysian showcase, the Home of Elegance campaign took centre stage, featuring Longines Ambassadors of Elegance Henry Cavill, Kate Winslet, Jennifer Lawrence, Eddie Peng, Zhao Liying and Yosh Yu.
With its blend of Swiss watchmaking heritage, refined design and mechanical innovation, the new Longines Master Collection marks a fresh chapter for one of the brand’s enduring icons.
Read also: Luxury Watches 2026: 10 New Timepieces Redefining Modern Horology
