TV Celebrity Stylist Model Entrepreneur Ela Pruszyńska and Moroccan-born Global Hotelier Nacer Tazi who both suffered from personal love tragedies have worked together to form The World’s First Loyalty Bracelet, Malik Von Hamsa, in an effort to recognize the value of loyalty worldwide.
Each Loyalty Bracelet is handcrafted in Morocco using an adjustable, water resistant satin cord locked by the Hamsa, The Hand, in silver and 18K yellow/rose/white gold. In addition to the the signature red bracelet, the Loyalty Bracelet is also available in black, brown, and baby blue/pink for kids. It is meant to be gifted and never removed.
The Hamsa symbolizes five universal pillars of loyalty:
- I am loyal to myself.
- I am loyal to family.
- I am loyal to love.
- I am loyal to friends.
- I am loyal to my purpose.
“Ongoing worldwide divorce statistics studies estimate that the divorce rate is hovering at over 50% not only for the US, but countries such as France, Spain, Portugal, Belgium, Hungary and Czech Republic. It’s time to celebrate togetherness,” said Ela Pruszyńska.
“We should celebrate loyalty not only with our families, but with our employees, our sports teams, our schools, our partners,” added Tazi.
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