In light of the escalating COVID-19 situation, Antabax, Malaysia’s number one Halal anti-bacterial personal care brand, introduces #imBAXinAction campaign, short for “I am Back In Action” which aims to rally the nation to come back together in the new normal, stronger.
#imBAXinAction campaign will see a series of activations to provide Malaysians the confidence and protection to get back in action under the new normal, by abiding to the Standard Operating Procedures (SOP) as outlined by the authorities. The campaign will be featuring Malaysia’s home-grown hijab rapper, Noor Ayu Fatini, better known as Bunga, with her interactive engagement through arts and music, educating public on the importance of practising SOP.
As part of the brand efforts to protect the nation, #imBAXinAction will also be supporting the National COVID-19 Immunisation Programme, the largest in the history of our country, through the distribution of Antabax Hand Sanitizer Spray to the public after their vaccinations. The brand will be collaborating with Malaysia’s leading provider of private healthcare services, KPJ Healthcare Berhad in supporting this initiative. The distribution is taking place at four (4) of the Group’s specialist hospitals, namely KPJ Tawakkal KL, KPJ Selangor, KPJ Ampang Puteri and KPJ Damansara from June 23, 2021 onwards. Similarly, the hand sanitizer spray will also be made available to Sunway Putra Mall for public who receive their vaccination at the nearby Putra World Trade Centre (PWTC), KL.
In addition to the brand support on the vaccination initiative, there will be also be a host of social media contests rewarding fans with Shopee vouchers throughout the campaign period. Be part of #imBAXinAction and find out more on the latest campaigns and initiatives by visiting Antabax official Facebook or Instagram page.
Here at some #imBAXinAction Tips to Keep Yourself Protected:
- Wash hands frequently –with soap and water for at least 20 seconds or use hand sanitizer.
- Wear a mask – that fits snugly over the face, covering your nose, mouth as well as chin with the coloured side of the mask to face outside.
- Get vaccinated – to reduce the risk of being infected.
- Practice social distancing – maintain at least 1-metre distance between yourself and others.