Lazada’s 11.11 Sweet Spot: Authentic, Trusted, and Smarter Than Ever

Discover global icons, local heroes, and innovative features that make every Lazada purchase safer, smarter, and more rewarding.

Every November, Malaysians gear up for the biggest shopping celebration of the year — 11.11. But this time, Lazada Malaysia is redefining the experience with more than just massive discounts. Its “Sweetest Brand Deals of the Year” promise authenticity, innovation, and peace of mind in every purchase.

Each product on LazMall comes with an official authenticity badge, secure payment options, and a five-times money-back guarantee against counterfeits — one of the strongest consumer protections in the region.

Taking things a step further, Lazada introduces AI Lazzie, the friendly shopping companion powered by Alibaba’s advanced language model. From comparing products to managing checkouts, AI Lazzie makes online shopping more personal, intuitive, and stress-free. Alongside it, a suite of five AI Agents now supports every stage of the journey — from logistics and returns to tailored deals — ensuring a smarter, safer shopping experience.

And of course, what’s 11.11 without the thrill of deals? Lazada’s 11.11 Sweet Deals Playlist is the ultimate shopping guide to unbeatable savings, from Crazy Brand Mega Offers (up to 90% off) to RM11 All Out Deals, LazMall Mystery Boxes, and 28-Hour Marathon Flash Sales. Shoppers can also stack vouchers, enjoy Semua Free Shipping, and score morning and mid-day bonus discounts.

With 40 participating brands including HABIB, Huawei, Ogawa, Eucerin, and Innisfree, there’s something for everyone — from luxury finds to everyday essentials.

So mark your calendars:

  • Teasing Period: 7–10 Nov (collect vouchers and Chup Dulu deals)
  • D-Day: 10 Nov, 8PM — The 28-hour shopping marathon begins!

The 11.11 Brand Lineup: Malaysia’s Most Wanted Deals and Must-Have Finds

Lazada’s 11.11 Sweet Deals Playlist gathers Malaysia’s favourite brands and best offers of the year, featuring handpicked products and must-watch Hero Deals from 10–13 November 2025.

FASHION & TRAVEL

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

Adidas

Duramo SL Running Shoes, Ultrarun 5 Running Shoes

  • Best-selling minimalist running shoes built for function and everyday comfort.

Lacoste

Men’s Shoes, Women’s Bag

  • Clean, classic Lacoste styling for daily wear with French sports heritage appeal.

Puma

UNISEX Shuffle Shoes

  • SoftFoam Plus sock liner delivers instant step in comfort for all day wear.

Puma

Cilia Wedge Women’s Shoes

  • Elevated platform look, with at least 20 percent recycled materials for style with purpose.

Thule Store

Luggage and Backpacks

  • Travel smart with recycled fabrics, oversized wheels and padded tech pockets, selected items on Chup Dulu.

Airwheel Malaysia

SE3S Smart Riding Travel Luggage Scooter

  • One button telescopic handle, 26L capacity, TSA lock and USB charging in a rideable suitcase, 11.11 price is only at RM1,499 with gifts worth RM499.

Poh Kong

999 or 24K Gold Yuurei Neko Sama Coin, Daruma Pendant

  • Gold wafer coins at RM11 and pendant at RM111, hourly drops from 10 Nov 8 pm to 11 Nov 11 pm, one unit per hour.

Habib

(Hall of Fame)

Cat Collection 999.9 Gold Wafer Ragdoll

  • RM11 gold wafer highlight for 11.11, collectible and giftable.

MOTHER & BABY 

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

Pediasure

Plain 2.75 kg

  • In the first five years, nutrition drives 80 percent of height growth, Arginine, natural Vitamin K2 and calcium support longer and stronger bones, superior solution for quality catch up growth.

Pediasure

10 Plus Chocolate 2.75 kg

  • Same clinically driven formula, formulated for older kids who need growth support and great taste.

Similac

Gold Step 3 3 kg

  • Trusted brain development nutrition, designed to connect 100 billion brain cells, supports 12 percent faster processing speed, immunity support with higher antibody production and fewer respiratory infections.

Merries

Super Premium Pants, Super Premium Tape

  • 360-degree breathable comfort with airy soft liners to catch loose baby poo and minimise skin contact.

  • This product is loved in Japan.

Huggies

Naturemade Pants, Black Label Pants

  • Naturemade uses plant-based fibre with 12 hours absorbency.

  • Black Label is exclusive on Lazada with supreme softness and 0.2 cm ultra-thin design.

Mamypoko

Airfit Pants

  • Japan technology threadless design leaves no red marks, breathable cover with up to 12 hours absorbency, top three diaper SKU on Lazada.

Enfagrow A+

(Hall of Fame)

Step 3 Original 2.32 kg

  • Growth and brain support trusted by Malaysian parents.

Hoppi

Premium Sensitive Wipes 80 x 3

  • Dermatologically tested, over 99 percent pure EDI water, no parabens or alcohol, fragrance free and Halal certified, safe for newborns.

LEGO Official Store

Technic Ferrari SF-24, The Going Merry, Mario Kart, Bouquet of Pink Roses

  • Collector builds and family play sets that double as display pieces and gifts.

ELECTRONICS & SMART LIVING 

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

Acer

Portable Monitor PM161Q T Touch

  • 15.6-inch FHD IPS touchscreen at only 0.71 kg with USB-C or mHDMI for instant dual screen productivity anywhere.

Acer

Aspire Lite 16 AL16-54P-54PX

  • 16-inch WUXGA 16:10 IPS, Intel Core 5 120U, 16 GB DDR5 and upgradeable RAM slot, thin and light with full function USB-C.

HP

Laptop 15-fd0617TU

  • 13th Gen Intel Core i5, 8 GB RAM, 512 GB SSD, FHD anti-glare, Windows 11 and Microsoft Office bundle, Wi-Fi 6 and Bluetooth 5.3.

Sony

A7 Mark IV

  • 33 MP full frame with oversampled 4K, 10-bit video and 5.5 EV stabilisation, upgraded across the board.

Philips

AIS8530 All-In-One Ironing Solution

  • Iron, steamer and multi angle board in one, 90 second heat up, OptimalTEMP is safe on all fabrics, hygienic steam kills 99.9 percent of bacteria.

Dyson

Supersonic Nural HD16 Jasper Plum

  • Nural sensors with Scalp Protect, fast drying without heat damage, attachment learning and premium limited edition colour with case.

GHD Malaysia

Chronos Hair Straightener Cherry Chic

  • HD Motion-Responsive technology for three times faster styling and 85 percent more shine, gift set with vanity case and three year 1-to-1 exchange.

Bose

QuietComfort Ultra Headphones

  • Custom Tune sound, class leading noise cancellation, up to 30 hours battery, wired lossless option and full control in the Bose app.

JBL

Charge 5 Speaker

  • Portable waterproof Bluetooth speaker with power bank for music on the go.

Harman Kardon

SoundSticks 5

  • Iconic transparent design with three-way speakers, HDMI ARC for TV and lightshows you can tune in the app, Auracast multi speaker connection.

Sonos

Arc Ultra, Sub 4

  • Sound Motion technology for immersive home cinema and the Sub 4 for chest thumping bass.

Electrova

EcoWaste Master

  • Food waste to natural fertiliser in five to seven hours with low energy use and scratch resistant nano ceramic bucket.

Electrova

Cordless Vacuum iTech JetPro One Station

  • 120,000 RPM motor and 34,000 Pa suction, up to 55 minutes runtime, rotating filter with hands free dust collector and anti-hair tangle rollers.

Tefal

Ingenio Serenity 4 pcs Calm Blue

  • Thermo-Signal heat indicator, 100 percent safe removable handle, stackable nonstick cookware that goes from hob to oven to table to dishwasher.

GROCERIES & EVERYDAY GOODNESS 

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

Kara

Barista Coconut Milk Drink 1 L

  • Smooth, plant based and creamy, the dairy free choice coffee lovers enjoy.

Nestlé

MILO Original Juara Tin 1.4 kg

  • Limited edition for MILO 75th anniversary with Malaysian champions, now a Healthier Choice with reduced sugar and lower fat.

Nestlé

Starbucks Coffee at Home Christmas Variety Pack

  • Café inspired mixes with 100 percent Arabica beans and an exclusive Starbucks mug in every pack.

Pepsico

Lay’s Flamin’ Hot Series Bundle

  • A Malaysian favourite flavour set for parties and gifting, store promo up to 38 percent off with extra vouchers.

Pepsico

Quaker Oat Cookies, Quaker Oat Cereal Drink

  • New cookies with oats as the first ingredient, source of fibre and protein, cereal drinks now with lower sugar and fat and Healthier Choice stamp.

Signature Market

Cal Down Meal Replacement

  • Supports healthy weight goals, energy and fitness with convenient sachets for busy days.

Walch, Dynamo, Arfum, Fab

Laundry and Dish Care Range

  • Deep clean and freshness with disinfecting power, perfume grade scents and tough on grease dishwash, up to 65 percent off with extra vouchers and gifts this 11.11

BeaconMart

Seaweed Chicken Pure Essence 4 box

  • Natural first drop extraction, no preservatives or MSG, supports focus, growth and recovery, buy three free one with RM20 voucher and free shipping.

LIFESTYLE & GENERAL MERCHANDISE

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

Ogawa

RetreaX Ionic Contemporary Massage Chair

  • Negative ions and music therapy, 12 auto programmes, LCD touch screen and soothing heat, luxury design for living rooms.

Ogawa

WonderEase Portable Neck and Back Massager

  • Kneading or shiatsu with heat, portable and rechargeable for neck, back and calves.

YugaFlip Dual Foot Rest and Massager

  • Two in one foot rest and massager with flip design, air compression, heat and washable cover.

TTRacing

Duo V3 Gaming Chair Black

  • 135-degree tilt, heavy duty build and supports up to 120 kg for long sessions.

Airflex V2 Ergochair Minty Green

  • Flip up armrests, thick padded seat and 121-degree max tilt for work comfort.

Swift X Pro Gaming Chair Black

  • Smooth 135 degree recline, Class 4 hydraulics and robust wheelbase for stability.

Spinarez

Roll Pack Domi 10 Inch Mattress

  • Precision pocket springs with hygiene focused design for healthier rest.

Butterfly Shaped Neck Protection Pillow

  • Slow rebound foam and breathable fabric for cervical support and deeper sleep.

Bedframe

  • Display only.

Tyeso Malaysia

DreamHue One Touch Dual Drink Lid Tumbler

  • Dual drink lid to sip or gulp, double wall vacuum insulation keeps drinks cold up to 24 hours or hot up to 12 hours.

Sport Bottle with Handle

  • Portable handle, direct drink design, long lasting temperature retention for all day use.

Mega Large Sport Bottle

  • 1200 ml to 2000 ml sizes with powder coated exterior, wide mouth and carry handle for all day hydration.

Kids Insulated Water Bottle

  • Food grade materials, leak proof straw lid and pastel colours for school and travel.

Modern Ceramic Coffee Mug

  • Inner ceramic coating for pure taste, one hand opening and condensation free exterior.

Touch ‘n Go eWallet

Pokémon Charms and RFID, Soundbox devices

  • Collectible Pikachu and Gengar charms and RFID, Soundbox solutions for merchants.

Epitex

Softicool Cushion

  • Cooling knit fabric with ergonomic kidney bean design, pastel colours and machine washable.

Dodo Mat Official Store

Luxury, Elite, Camouflage Driver and Passenger Sets

  • Custom fit car mats with easy clean surfaces to trap mud and dirt.

Trapo

i-SIGHT S650 Dashcam, Classic Carmat, Hydrophobic Wiper Blades

  • 2K plus Full HD dual recording with voice control and GPS, odourless car mats, silicone blend wipers with water beading for clear vision.

DDPAI Malaysia

TBC

  • Brand presence at event, details to follow.

PETCARE

BRAND

PRODUCT(S)

WHAT YOU NEED TO KNOW

ProBalance, ProDiet

Wet Cat Food, Dry Dog Food, Wet Dog Food

  • Vet formulated Malaysian recipes with real meat and natural ingredients for complete nutrition, up to 30 percent off with RM20 voucher, gifts and new bundles this 11.11

 

Shop the 11.11 Sweet Spot now on Lazada Malaysia and experience the joy of smarter, safer, and more rewarding shopping.

Read also: Lazada Gears Up for 11.11 with AI Shopping BFF and Crazy Deals