Grey is more than a colour—it’s a legacy.
New Balance returns with its annual Grey Days celebration, and this year, Pavilion Kuala Lumpur takes centre stage. Running from 9 May to 2 June 2025, fans can immerse themselves in the brand’s signature grey at the New Balance In-Store Experience, while the Grey Days Pop-Up from 9 to 18 May offers limited-time drops, creative workshops, and exclusive merchandise.
What makes Grey Days more than a campaign is its deeper meaning—an ode to the understated yet iconic colour that has defined New Balance’s DNA across decades and generations. Whether you’re a longtime sneakerhead or just discovering the brand’s minimalist appeal, this is your chance to engage with the stories, silhouettes, and spirit behind the grey.
Swing by the New Balance Pavilion KL store and don’t miss the exclusive tote giveaway with every qualifying purchase. It’s a small nod to the bigger picture—heritage, style, and community.
Grey Days In-Store Experience
New Balance Pavilion Kuala Lumpur @ Lot 5.10.00
9 May – 2 June 2025
10am – 10pm
Grey Days 2025 Pop-Up
Level 5, Link Bridge @ Pavilion Kuala Lumpur
9 – 18 May 2025
10am – 10pm
Keep up with the vibe on Instagram and Facebook via #NewBalanceMY and #NBGreyDays2025.
Read also: Samsonite and New Balance Collabrate to Launch an Exclusive Collection for Modern Traveller
