LazMall Revamped with 99 Lazada Exclusive Brand Deals for Its 9.9 Big Brands Sale

Lazada kicks off its 9.9 Big Brands Sale this year with 99 Lazada exclusive brand deals, while also unveiling LazMall’s new interactive features and interface for a premium shopping experience. This year’s 9.9 sales event will feature a host of exciting on Lazada-ONLY deals, with more Shoppertainment offerings including livestreaming and Coin rewards. Shoppers can expect 24 hours of non-stop promotions, including Crazy Brand Mega Offers with discounts of up to 90%, selected picks on RM1 Crazy Flash Sale, and a chance to redeem an Oppo Reno 4 smartphone.

LazMall, the biggest virtual shopping mall in the region with the widest assortments from over 18,000 brands will feature a new and refreshed look as well as enhanced shopping features on top of its existing promises. LazMall’s authenticity guarantee now offers up to 5 times return for purchases found to be non-authentic, on top of a 15 days hassle-free return policy, guaranteeing 100% authentic quality products with specially curated attractive promotions and discounts.

To step up its brand promise, four new features that will be introduced on the platform are:

  1. Beat the Price: Deal-seekers can discover market-beating prices on a daily assortment of top-selling products;
  2. Brands for You: Shoppers can enjoy a customised set of recommended brands based on user interest and recent interactions with the LazMall channel;
  3. Brand Directory: Consumers can access and navigate a comprehensive directory of all brands across categories to seamlessly find the brands they love; and
  4. Follow Button Feature: The LazMall channel now comes with a ‘follow’ button to increase engagements and improve adhesion for consumers to subscribe to and get access to the latest updates on deals and offers.

The new LazMall look and feel accentuates its signature red and black hues, while its new features will elevate consumer shopping experiences and strengthen the end-to-end customer journey for brands, helping them to find new growth in an increasingly digital-first world. LazMall leverages technology to offer brands increased visibility, traffic, and quality leads that map the right target audience to brands as well as provide access to value-added marketing solutions and data insights that will further help to drive traffic and brand growth.

Lazada’s introduces new Chief Discount Officer, Ain Edruce, to “slash the price” for consumers, live. 

To help consumers obtain the best prices for their favourite goods, Lazada has engaged well-known television personality Ain Edruceas the company’s Chief Discount Officer (CDO). As CDO, Ain Edruce will participate in goods selection and bargaining to guide buyers when making their purchases. As an actress and TV personality who has been hosting since her teen years, Ain Edruce is no stranger in Malaysia entertainment industry where she is now a beloved icon among local audiences.

Chief Discount Officer Ain Edruce will host a specially curated livestreaming show called ‘Lazada Chief Discount Officer Show’ via LazLive on the Lazada app from 6-8 September at 9pmwhere she will introduce exciting surprise deals and unbelievable prices on selected brands and products only available during the live show. Consumers also stand a chance to win giveaways worth up to RM20,000, and enjoy deals with discounts of up to 90% off with free shipping. Up to RM100,000 Lazada vouchers will also be available for consumers to collect during the live show, which then can be used to get even further discounts on 9.9. The show will also be broadcast live on TV3 on the 8 of September at 9pm – 10pm.

Over 99 Exclusive Brand Deals for you to shout “BE MINE”! 

Lazada’s 9.9 Big Brands Sale online pre-sale begun on 2 September and will culminate on 9 September 2020, bringing a host of exciting and exclusive deals for consumers such as:
‘BE MINE’ Deals

9 September

More than 99 exclusively on Lazada and over 99 best-selling evergreen brand deals are up for grabs this September from Apple, Huawei, Samsung, Oppo, Xiaomi, Vivo, Realme, Dyson, Nespresso, Chicco, Iguana Online, Bugaboo, Enfagrow, Hasbro, Fischer Price, Vtech, Huggies, Drypers, PediaSure, Guardian, Watsons, Kinohimitsu, Bobbi Brown, Estee Lauder, Benefit, Clinique, Loccitane, Loreal, Garnier, Mamonde, Innisfree, Laneige, Eucerin, Maybelline, The Ordinary, Asics, Nava, Neckpro, Ogawa, Carote, BANFANG, Ecolux, BOSCH, Whiskas & Pedigree, NETEL, Essina, Goodnite, SPAO, Converse, Fitflop, Levi’s, Topshop, Hush Puppies, Padini, Love Bonito, Timberland, Pandora, Siti Khadijah, Anker, NVIDIA, Bose, Philips TV, ECOVACS, Fitness Concept, Famous Amos and many more!
Free Shipping Vouchers

9 September

Enjoy platform-wide Free Shipping vouchers with a minimum spend of RM9.90 (first come first serve)





Expect 100% genuine branded items, 15-day return, guaranteed delivery, Crazy Brand Mega Offers (12am to 2am) as well as the best discounts and big vouchers from well-loved local and international brands such as Dyson, Huawei, Midea, LAZMART, Realme, Xiaomi, Samsung, Apple, Philips, Senheng, Mamypoko, Pediasure, NANKID, Drypers, Huggies, Tesco, Watsons, Bose, Laneige / Mamonde, Carote, Luxasia Toys, Edifier, Kitchen Z, Logitech, Adidas, Ogawa, ugreen, Innisfree, Clarks, New Balance, Loreal, Tefal, Enfagrow, Abbot, Xiaomi, OPPO, Puma, La Roche Posay, Lego, Clarks, Ecovacs, Fossil, Unilever, P&G, RB Home and Health, Cheong Kwan Jang, OSIM, Skechers, Carlo Rino, Philips, Mamil, Apta, Johnson & Johnson, Photobook, Vtech, Nivea, Jean Perry, Colgate Palmolive, Etude House, F&N, Hada Labo, Sports Direct, Upspring, Hasbro, Dermalogica, HP, Timberland, Moony, Universal Traveller, Perfect Diary, American Tourister, Estee Lauder and more.
Crazy Flash Sale

9 September

Only the best deals for you, via our Crazy Flash Sale. Look forward to your favourite items going for as low as RM1 such as the Gintell Massage Chair and the Suunto Spartan Trainer Sport Watch among others.
Chup Dulu

2 – 8 September

Consumers can ‘Chup Dulu’ from 2 September to 8 September by paying a non-refundable deposit via Lazada app and reserve their favourite items to enjoy up to 80% off! Brands and products which will feature great discounts and prices include the Sweet Heart Paris 2 in 1 Travel System Pram, Clinique, Estee Lauder, Loreal, Fossil, Skechers, Carlo Rino, Levi’s, Fitflop, Samsung Galaxy Watch, Marshall, Maggi, PerySmith, Apple Iphone 11 Pro 512gb, Xiomy Pocophone F2 Pro and more.
Mesti Beli

9 September

Lazada’s Mesti Beli promotions are consumers’ ultimate 9.9 shopping guide for amazing must-buy low price deals on products such as the Huawei Matebook D 15, Sony Playstation 4, Apple Iphone 11 pro Max, Sony WH-1000XM4 Wireless noise cancelling headphones, Puma, COACH, Deka, Khind, Tealive, Pensonic, MAC, Nescafe, Nestle, Baskin Robbins, Milo and more.
GSC & Coca-cola Deals

9 September

Get free GSC movie tickets and Coca-cola on some of your favourite food and beverage deals this 9.9 from brands such as Kenny Rogers Roasters, Dome Café, Dave’s Deli, Burger King, TGI Friday, Italiannies, O-Briens, Lazada Grocery and Coke Official Store. Complimentary passes will be e-mailed to the customer upon successful order within 2 weeks of purchase.

Lazada Bridges Online and Offline Retail this 9.9 Big Brands Sale

Lazada is also bringing the 9.9 Big Brands Sale to consumers from online to offline through its 9.9 Big Brands Sale O2O event from 4 to 6 September in Sunway Pyramid and Gurney Plaza, to provide consumers with even more exciting Shoppertainment experiences. Consumers can expect exclusive deals of up to 50% off from participating Brands, Flash Deals every hour with discounts of up to 90% off and an additional 15% Lazada Wallet Instant Discount voucher which can be redeemed via the Lazada’s O2O page. Consumers can use the e-wallet rebate when they scan the QR code on their favourite products at the offline store and checkout, to apply the discount and take home their purchases on the spot.

On 5 September, Lazada’s Chief Discount Officer, Ain Edruce will also be at Sunway Pyramid between 2-3pm to showcase some of the exciting deals and discounts on offer this 9.9. A specially curated livestream session will also be conducted with our Lazada LazTalent KOLs who will be on-ground to entertain consumers and share their favourite deals, promotions and products on sale. The livestream will also be simulcast to Lazada’s O2O event in Gurney Plaza.

Shop, Play and Win!

Lazada continues to bring exciting Shoppertainment experiences this 9.9 where shoppers can win exclusive grand prizes simply by being the fastest to accumulate LazCoins via the COINS page at the top of the app homepage or, through Daily Missions and LazGames.

Stand a chance to win a FREE Oppo Reno 4 smartphone with Lazada’s Coin Race! There are other great prizes from Neckpro, Pandora, Habib, Edifier, iLIFE, Bosch, Taotronics and many more.

Consumers can also use their earned LazCoins to redeem voucher and great rewards:

  • Exchange coins for exclusive 50% discount and RM9 discount seller vouchers on 9.9
  • Exchange coins for EXTRA platform wide free shipping voucher
  • Exchange coins for Lazada Wallet voucher

Maximise Savings with Lazada Wallet this 9.9

Consumers can also opt to pay via Lazada Wallet which continues to be the preferred payment method on the platform due to its seamless, secure and hassle-free payment infrastructure. With more and more Malaysian’s adopting e-wallets and digital payments as part of the ‘new normal’, Lazada Wallet continues to help consumers save more this 9.9 with a host of exciting wallet cash surprises and promotions.

Customers can enjoy a 50% special discount voucher redeemable when they use their Lazada e-wallet on over 50 brands during the 9.9 Big Brands Sale.

To find out more about Lazada’s 9.9 Big Brands Sale, visit

Read also: Lazada and TNG Digital Join Forces for a RM6 Million Incentive Programme #KitaBantuKita to Support Local SMEs