Alibaba Group kicked off its 11.11 Global Shopping Festival on Monday, offering the most diverse range of products in the event’s history. Shoppers will browse 17 million products from 290,000 brands this 11.11 on Taobao and Tmall, the biggest e-commerce platforms in China. Some brands will debut for the first time, such as luxury brands Moncler and Ferrari.
This year, Alibaba will equip merchants with tools and solutions to grow their brand loyalty membership programs and unveil products. Over 40 brands on Tmall have loyalty membership programs that have surpassed 10 million members and 600 brands have loyalty membership programs with over 1 million members.
11.11 presales on Tmall will kick off at 8pm Beijing time on Monday. Two check-out windows will follow – the first window will begin at 8pm on October 31 and end on November 3, while the second window will last from 8pm November 10 to November 11.
New products will be introduced this 11.11, including fashion and accessories from that opened Tmall flagship stores in recent months. Many brands will also showcase the fruits of their product innovation incubated based on insights from the Tmall Innovation Center.
This year will see more initiatives aimed at building a greener 11.11. Tmall has ramped up efforts to label low-carbon products, from apparel to cosmetics.
Tmall has also collaborated with 40-plus brands on a campaign to promote low-carbon products. For instance, 10 brands out of more than 40, such as Procter & Gamble, Haier, ThinkPad and Yili, are giving sustainable shopping bags free to consumers. According to Tmall, one crossover bag is made from six recycled PET plastic bottles.
Don’t miss this biggest annual online shopping extravaganza! Head over to Taobao and Tmall now to get the best deals and fill your shopping cart!
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