With the arriving of summer, Tommy Hilfiger introduced its new TOMMY JEANS Capsule Collection for Summer 2018 with an integrated digital campaign featuring up-and-coming artists Jelani Blackman and IAMDDB, singers Paloma Ford and Salma Slims, and models and influencers T-Bone and Rei.
The TOMMY JEANS capsule collection features denim essentials, injecting an irreverent twist into the brand’s sailing heritage through bold neon yellow pop colors, and reimagining its iconic logo in a modern nautical flag design throughout.
The women’s iconic pieces include a white hooded sailing jacket with oversized TOMMY JEANS graphics on the back, neon yellow sweater, red denim jacket with flag graphics and TOMMY JEANS graphics on the back, blue cropped jeans, loose-fit chinos, and a light blue dungaree dress.
The men’s iconic pieces include a color-blocked sailing jacket, loose-fit denim jacket with nautical-style “stretch” flag logo on the back, neon yellow sweater, white hoodie with TOMMY JEANS graphics on the arm, blue relaxed-fit jeans, and loose-fit chinos. The capsule also includes the Icon shoe, bringing back the original TOMMY HILFIGER ‘Fly’ sneaker that launched in 1997.
The new collection will be available at select TOMMY HILFIGER and TOMMY JEANS stores worldwide, select wholesale partners, and online at tommy.com beginning May 9, 2018.